Permira completed the acquisition of a minority stake in CommentSold from ZMC.

Permira, a private equity firm, completed the acquisition of a minority stake in CommentSold, a digital commerce solution provider, from ZMC Advisors, a private equity firm. Financial terms were not disclosed. "Partnering with Permira is the perfect way to kick off our next phase of growth and stay on the leading edge of live selling by ensuring our platform provides everything our customers need to engage shoppers and grow their businesses. We're very proud of what we've built so far and we're confident that the Permira team's knowledge and expertise in scaling consumer tech businesses will help us unlock our full potential and seize the huge market opportunity in front of us. This investment is a major validation of live selling, our platform and our team, and we're very excited for what's ahead," Brandon Kruse, CommentSold CEO.