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Announced

Completed

TZP Group completed the investment in Krystal Growth-backed SAXX Underwear.

Financials

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Transaction Value-
Consideration TypeCash
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EV/EBITDA-
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Friendly

Private Equity

underwear

Cross Border

Acquisition

Single Bidder

Completed

Minority

Private

Canada

Clothing and Accessories

Synopsis

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TZP Group, a private equity firm, completed the investment in Krystal Growth-backed SAXX Underwear, a manufacturer of undergarments. As part of the transaction, Brentwood Associates will exit their investment. Financial terms were not disclosed. “We know that there is a significant opportunity for our business, beyond what we have accomplished to-date and beyond our borders, and we are excited to be partnering with TZP on this next chapter of growth. This transaction supports the significant opportunity we see to strengthen our leadership position as the best in solving male discomfort and to further expand the SAXX brand globally. TZP’s expertise in brand expansion and digital transformation, as well as their track record of driving omnichannel growth for leading consumer brands, make them the ideal partner to bring our coveted, patented technology to the world," Wendy Bennison, SAXX CEO.

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