Announced
Completed
Financials
Tags
Friendly
Private
Media Agencies
influencer marketing
Majority
Acquisition
United Kingdom
Cross Border
Completed
Single Bidder
Synopsis
Amyris, a US-based synthetic biotechnology company active in the clean health, beauty and wellness markets, completed the acquisition of MG Empower, an influential marketing agency. Financial terms were not disclosed. "It is with great pleasure that we welcome Maira Genovese and her team at MG Empower to the Amyris family. We are committed to developing a leading-edge platform to serve the most influential brands in the world. world, to promote the future of brand marketing driven by digital innovation, and at MG Empower we have found the perfect partner to realize our collective ambition," John Melo, Amyris President and CEO.
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