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New Deal


Announced

Completed

Motive Partners led a $100m Series B financing in Insurify.

Financials

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Transaction Value£72m
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Friendly

Private

insurance agents

Venture Capital

Full Line Insurance

Private Equity

United States

Acquisition

Minority

Completed

Cross Border

Synopsis

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Motive Partners, a private equity firm, led a $100m Series B financing in Insurify, a virtual insurance agent. Additional investors included existing investors Viola FinTech, MassMutual Ventures, Nationwide, Hearst Ventures, Moneta VC, and new investors Viola Growth and Fort Ross Ventures. “Our mission is to strengthen the trust between the customer and the agent by building the smartest, most reliable virtual insurance agent in the industry. We want to empower our customers to make the best decisions about their insurance and be confident that they can get immediate savings through our product,” Snejina Zacharia, Insurify founder and CEO.

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