Announced
Completed
Financials
Tags
Private Equity
Completed
Acquisition
Majority
Cross Border
marketing automation software
Sweden
Software
Single Bidder
Private
Friendly
Synopsis
Efficy, a customer relationship management provider, completed the acquisition of APSIS, a data-driven marketing, from Norvestor, a Norwegian private equity firm. Financial terms were not disclosed. “We’re very excited about Efficy’s acquisition of APSIS and are thrilled to be joining a high-growth company with high ambitions in Europe. I believe what we’ve built with APSIS One can be another piece of the puzzle for Efficy to reach its ambitions on the European market,” Emma Dyga, APSIS CEO.
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