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Announced

Completed

Efficy completed the acquisition of APSIS from Norvestor.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Private Equity

Completed

Acquisition

Majority

Cross Border

marketing automation software

Sweden

Software

Single Bidder

Private

Friendly

Synopsis

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Efficy, a customer relationship management provider, completed the acquisition of APSIS, a data-driven marketing, from Norvestor, a Norwegian private equity firm. Financial terms were not disclosed. “We’re very excited about Efficy’s acquisition of APSIS and are thrilled to be joining a high-growth company with high ambitions in Europe. I believe what we’ve built with APSIS One can be another piece of the puzzle for Efficy to reach its ambitions on the European market,” Emma Dyga, APSIS CEO.

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