EQT-backed Sitecore completed the acquisition of Reflektion.

EQT-backed Sitecore, a provider of digital experience management software, completed the acquisition of Reflektion, an AI-powered digital search platform. Financial terms were not disclosed. “Search is about more than just entering words into a box and hoping for the right results – it is the cornerstone of a digital experience. With Reflektion, a brand can add various types of search including personalized search, preview search, conversational search, and voice search,” Steve Tzikakis, Sitecore CEO.