Greycroft, an American venture capital firm, led a $75m funding round in Addi, the fintech and digital commerce startup based in Bogota and Sao Paulo, with participation from GGV Capital, Citius Capital, Intersection Growth Partners, Andreessen Horowitz, Citius VC, Endeavor Catalyst, Foundation Capital, Monashees, and Quona Capital. "Addi is redefining commerce in Latin America. The company’s payment and credit products create tremendous value for merchants while unlocking a modern checkout experience that has the potential to reach more consumers than any other fintech in the region. We are fortunate to partner with such a wonderful company and team," Will Szczerbiak, Greycroft Partner.