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New Deal


Announced

Completed

Cerberus completed the acquisition of Brooklyn Bedding and Helix Sleep.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Private

Domestic

Acquisition

mattresses

Friendly

Specialty Retailers

Majority

Private Equity

United States

Single Bidder

Completed

Synopsis

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Cerberus completed the acquisition of Brooklyn Bedding, a manufacturer and retailer of mattresses, and Helix Sleep, a manufacturer of personalized and custom-built mattresses. Financial terms were not disclosed. “We have long admired Helix and are excited to be teaming up with them. Helix’s innovative business model has driven extraordinary growth, and its high-quality products have made it a trusted brand to customers. Supported by Cerberus’ operational and technology expertise, our combined platform will be able to capture significant growth opportunities and deliver even greater mattress-buying experiences for our customers," John Merwin, Brooklyn Bedding CEO.

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