Verlinvest, an investment group, completed a $42m investment in Who Gives A Crap, a startup that develops forest friendly toilet paper. “We invest behind global brands and entrepreneurs driving long-term shifts in consumer behaviour, and believe that enterprise should be a force for good, playing a role in shaping society. Who Gives A Crap’s ethos and model is exactly what excites us about building a more sustainable business ecosystem. Simon and his team have developed a profitable, consumer-centric business model enabling growth at scale, intrinsic to which is driving a mission to give everyone access to clean water and sanitation – whilst leading the shift away from deforesting virgin paper products. We’re excited to support the Who Gives A Crap’s team in accelerating internationally, and setting an example for other disrupting brands to offer consumers ethical solutions to today’s most significant problems," Ben Black, VerlInvest Principal.