Audax Private Equity-backed Emplifi to acquire Go Instore.

Audax Private Equity-backed Emplifi, an unified CX platform, agreed to acquire Go Instore, a livestream video platform. Financial terms were not disclosed. "This acquisition marks another important milestone on our journey towards being the CX platform of choice for brands who want to give their customers great experiences at every touchpoint on their journey. We’re excited to start helping brands connect and convert consumers more quickly and directly through the power of livestream video and social media," Mark Zablan, Emplifi CEO.