Pernod Ricard, a French drinks company, agreed to acquire The Whisky Exchange, a spirits online and physical retailer. Financial terms were not disclosed. "E-commerce is a key channel in our long term strategy. We are thrilled to work with Industry pioneers such as Sukhinder, Rajbir and the whole team to bring The Whisky Exchange to a new step of its development," Alexandre Ricard, Pernod Ricard Chairman and CEO.