Announced
Financials
Sources
Tags
United States
Pending
Single Bidder
Acquisition
influencer marketing platform
Online and Social Platforms
Private
Friendly
online marketing platform
Majority
Domestic
Synopsis
CreatorIQ, influencer marketing platform, agreed to acquire Tribe Dynamics, influencer marketing analytics platform. Financial terms were not disclosed. The deal brings together Tribe Dynamics’ advanced analytics and benchmarking solutions with the ability to make those insights actionable through CreatorIQ’s Creator Intelligence Cloud. "Applying Tribe Dynamics’ proprietary models, which are the standard in the beauty & fashion industries, to additional verticals will allow us to offer analytics and measurement benchmarks for the entire industry. This partnership raises the bar for what leaders should expect from an influencer marketing platform," Igor Vaks, CreatorIQ Founder & CEO.
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