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New Deal


Announced

Livingbridge to invest in Venatus.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Domestic

Private

Productivity Software

United Kingdom

Minority

Software

Friendly

Private Equity

advertising technology

Acquisition

Single Bidder

Pending

Synopsis

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Livingbridge, a mid-market private equity investor, agreed to invest in Venatus, a global advertising technology platform targeting video gaming and entertainment audiences. Financial terms were not disclosed. “We are delighted to be partnering with Venatus, a well-differentiated business which offers a winning proposition for both publishers and advertisers/agencies looking to reach a gaming audience. The founders and current management team have done a fantastic job in creating a unique business with a strong reputation and we look forward to helping them fulfil the company’s potential," Dave Kirby, Livingbridge Partner.

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