Announced
Financials
Tags
Domestic
Private
Productivity Software
United Kingdom
Minority
Software
Friendly
Private Equity
advertising technology
Acquisition
Single Bidder
Pending
Synopsis
Livingbridge, a mid-market private equity investor, agreed to invest in Venatus, a global advertising technology platform targeting video gaming and entertainment audiences. Financial terms were not disclosed. “We are delighted to be partnering with Venatus, a well-differentiated business which offers a winning proposition for both publishers and advertisers/agencies looking to reach a gaming audience. The founders and current management team have done a fantastic job in creating a unique business with a strong reputation and we look forward to helping them fulfil the company’s potential," Dave Kirby, Livingbridge Partner.
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