IIFL Asset Management, an asset management firm, led a $52m Series G funding round in Licious, an e-commerce platform. “Vivek and Abhay have demonstrated high levels of customer-centricity and an unparalleled focus on supply chain necessary for a perishable product. Licious’ focus on product quality, freshness, and innovation has created a strong brand, making them the undisputed category leader. We are excited to partner with them in this journey of creating India’s most-loved meat and seafood brand,” Chetan Naik, IIFL AM Fund Manager.