Tiger Global Management, an investment firm focused on public and private companies, and Activant, a global investment firm, led a €29m funding round in Hive, a company which provides direct-to-consumer brands an alternative way to manage operations. “We are grateful for the trust of our grateful existing investors and at the same time proud to now, besides Activant, also welcome Tiger Global as a large, international partner on our side. D2C brands and thus the need for scalable D2C processes are the future. Our investors see the growth of the market and our potential in it,” Oskar Ziegler, Hive Co-Founder and CEO.