IK Partners-backed Mecenat to acquire Seniordays.

IK Partners-backed Mecenat, an international student discount service, agreed to acquire Seniordays, a technology company. Financial terms were not disclosed. “Seniordays has a corporate culture and business model that is well aligned with Mecenat and has a strong focus on offering unique and relevant discounts to its members, translating into a high conversion rate for its customers. Mecenat has already successfully expanded its student member base to include alumni and will now be able to offer its customers an equally efficient marketing channel towards those over 55. I am convinced that this will have a positive impact on both sides leading to an even better offering to our members," Jonas Levin, Mecenat CEO.