Announced

InMobi to acquire Appsumer.

Synopsis

InMobi, a provider of content, monetization and marketing technologies, agreed to acquire Appsumer, a performance insights platform for mobile app advertisers. Financial terms were not disclosed. "Appsumer brings a next-generation approach for advertisers to better understand the efficacy of their marketing efforts across multiple channels that growth marketing teams employ daily,” said Abhay Singhal, InMobi Co-Founder.

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