Announced
Financials
Sources
Tags
Single Bidder
United Kingdom
Friendly
Acquisition
Software
Cross Border
software development
Pending
Private
Majority
Synopsis
InMobi, a provider of content, monetization and marketing technologies, agreed to acquire Appsumer, a performance insights platform for mobile app advertisers. Financial terms were not disclosed. "Appsumer brings a next-generation approach for advertisers to better understand the efficacy of their marketing efforts across multiple channels that growth marketing teams employ daily,” said Abhay Singhal, InMobi Co-Founder.
© COPYRIGHT 2024 MERGERLINKS LIMITED.
ALL RIGHTS RESERVED.
15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.