Insight Partners-backed CM Group completed the merger with Vector Capital-backed Cheetah Digital.

Insight Partners-backed CM Group, a portfolio of martech companies focused on multichannel digital marketing, completed the merger with Vector Capital-backed Cheetah Digital, a family of global marketing technology brands. Financial terms were not disclosed. "Our merger with Cheetah Digital means CM Group will be well positioned to meet the needs of customers of all sizes and shapes, and we will continue to be their marketing technology partner as they grow by delivering the right technology at the right time, tailored to their industry and built for the scale at which they operate. By keeping each CM Group product distinct and focused on specific verticals or market segments, we deliver superior solutions, expertise, and outcomes for customers when compared to the large volume of generalist solutions in the market today," Wellford Dillard, CM Group CEO.