The Spruce House Partnership led a $275m funding round in VideoAmp.

The Spruce House Partnership, a private pooled investment fund, led a $275m funding round in VideoAmp, a media measurement company, with participation from D1 Capital Partners, Tiger Global, EPIQ Capital Group and Ankona Capital Partners. “While the ability to consume content on any device at any time is great for the consumer, the legacy media measurement and currency systems powering these services are fragmented, riddled with complexity and inaccurate. These systems are providing an incomplete and siloed view of audiences and creating massive inefficiencies for the industry. We are thrilled to complete this round of fundraising and partner with these world class investors to properly scale our platform to create a healthier ecosystem for everyone,” Ross McCray, VideoAmp Founder and CEO.