Sequoia Capital India and Blume Ventures, two venture capital firms, led a 75m funding round in Purplle.com, an online beauty destination. “We are excited to partner with Kedaara, as they venture into the beauty e-commerce industry. Being one of the marquee investors in India, Kedaara’s rich experience across consumer and tech will empower us in our next phase of growth. With this investment, we will strengthen our technological capabilities, deepen our talent pool, introduce new and innovative products and brands, invest in entrepreneurs building differentiated beauty offerings, and create a treasure chest for potential acquisitions.,” Manish Taneja, Purplle.com Co-founder and CEO.