Announced
Financials
Tags
Digital Services
brand safety
United States
Single Bidder
Private
Friendly
Majority
Acquisition
Pending
Domestic
Synopsis
DoubleVerify, a software platform for digital media measurement, data and analytics, agreed to acquire OpenSlate, a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV, for $150m. The Acquisition will further expand DV’s value to advertisers in social video and CTV, reinforcing coverage while deepening already unmatched product leadership and innovation.
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