Procter & Gamble, an American multinational consumer goods corporation, agreed to acquire Farmacy Beauty, a clean skincare brand exclusively at Sephora, for $350m. "We’ve had our eyes on the brand for quite a while. It’s an attractive brand with amazing potential and an unusual positioning – deeply rooted in science combined with natural ‘farm to face’ ingredient sourcing. This combination is super attractive and fills a space in our portfolio that we don’t have," Markus Strobel, P&G Beauty President of Skin and Personal Care.