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Announced

Great Hill Partners to invest in Prodege.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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consumer insights

Acquisition

Majority

Single Bidder

marketing solutions

Domestic

Friendly

Customer Relationship Management

Private

Pending

United States

Private Equity

Synopsis

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Great Hill Partners, a private equity firm that invests in high-growth, disruptive companies, agreed to invest in Prodege, a cutting-edge marketing and consumer insights platform. Financial terms were not disclosed. "We’re thrilled to partner with the Great Hill team. They bring exceptional expertise in the digital commerce space, helping companies like ours innovate, scale thoughtfully both organically and inorganically, and create lasting value. There are pivotal opportunities ahead to expand our leadership as a critical partner to leading brands and agencies. We look forward to working with Great Hill to continue delivering the best marketing and consumer insights for our clients," Chuck Davis, Prodege CEO and Chairman.

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