Ascential completed the acquisition of WhyteSpyder.

Ascential, an information, analytics, and eCommerce optimisation company, completed the acquisition of WhtyeSpyder, an eCommerce software, and digital merchandising business that helps brands succeed in Walmart’s digital marketplace. Financial terms were not disclosed. “WhyteSpyder’s specialism serving brands on Walmart’s rapidly scaling marketplace will accelerate our goal to build out deep cross-platform capabilities within our Digital Commerce business. Walmart represents one of the most significant marketplaces in North America and WhyteSpyder’s expertise here, while complementary to our existing Amazon focussed capabilities, will provide further growth opportunities for our existing measurement and execution offerings in this region. Meanwhile, we are very pleased to see both editions of Money20/20 rebound strongly this year.” Duncan Painter, Ascential CEO.