Announced
Financials
Tags
Photography
Private
Single Bidder
Friendly
Cross Border
United States
photographic products
Pending
Majority
Acquisition
Synopsis
The Vitec Group, an international provider of premium branded hardware products and software solutions to the growing content creation market, agreed to acquire Savage, a provider of backgrounds and photographic products, from $57m. "A key part of the Group's strategy is to invest in businesses exposed to faster-growing segments of the content creation market. Savage gives the Group a leading position in the growing global backgrounds market, which is the largest consumables product used by professional studio photographers. This gives us more frequent contact with our customers as well as more of a regular repeat purchase revenue stream," Stephen Bird, Vitec CEO.
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