SuperOrdinary to acquire a minority stake in CREA.

SuperOrdinary, a beauty incubator, agreed to acquire a minority stake in CREA, a digital commerce enabler. Financial terms were not disclosed. “We are thrilled to partner with CREA and offer our portfolio of beauty brands a cost-effective, one-stop-shop solution to enter one of the fastest-growing digital consumer markets for beauty and personal care. Digital commerce in Southeast Asia is experiencing an unprecedented boom and CREA’s team has played an integral role in allowing its portfolio of more than 70 prominent lifestyle brands to capitalize on this trend,” Julian Reis, SuperOrdinary CEO and Founder.