OptimizeApp, a platform that helps marketers intuitively launch, manage and track all their social media campaigns in one app, agreed to acquire Panda Media, a Kuwait-based online education company focused on entrepreneurs. Financial terms were not disclosed. "It's challenging for local businesses, especially those in the MENA region, to find locally relevant and accessible expertise to leverage the power of digital and social media marketing. We believe adding Panda Media's unique and locally-relevant content-creation model and capabilities to our existing offering creates a solution that overcomes this challenge and enables businesses to grow faster and retain that knowledge within their markets. We welcome Panda Media to our family and look forward to our people working together as one team to help local entrepreneurs realize their dreams," Bader Alkazemi, OptimizeApp Founder and CEO.