Optimizely, a digital experience platform, agreed to acquire Welcome, a software solutions provider. Financial terms were not disclosed. "We believe a world-class customer experience starts with an outstanding marketer experience. By combining Welcome’s campaign planning, content production and asset management capabilities with Optimizely’s existing breadth of digital experience solutions, we empower marketers to rapidly launch campaigns and control the optimization of every digital touchpoint which results in growth for the business," Alex Atzberger, Optimizely CEO.