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New Deal


Announced

Completed

Mensa Brands completed the acquisition of Folkulture.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Household Equipment and Products

Completed

Domestic

Private

home decor products

Acquisition

Friendly

Majority

India

Single Bidder

Synopsis

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Mensa Brands, an investment firm that partners with entrepreneurs to build digital brands and scale them, completed the acquisition of Folkulture, a home décor label born in India. Financial terms were not disclosed. "Folkulture is an important partnership for us in the burgeoning home décor category, which is one of our focus areas considering its potential in the domestic and overseas markets. We have created a roadmap for Folkulture to grow 10x by 2025. We will also be looking at adding more channels and products for the brand in the months ahead, while also strengthening its presence in key global markets. On behalf of the team at Mensa, I’d like to welcome aboard the Folkulture founders and team," Ananth Narayanan, Mensa Brands Founder and CEO.

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