Announced
Synopsis
Brothers Drinks, a beverage company, agreed to acquire Babycham, a sparkling perry brand, from Accolade Wines, a brewery. Financial terms were now disclosed. “We are proud to welcome the Babycham brand back into our drinks portfolio and are already receiving extremely positive feedback on the decision by many who consider it a ‘sleeping giant’ within the drinks industry. It’s a sentimental brand, not only for our family, but for families across the nation who associate Babycham with fond memories and celebratory milestones. We want to share the brand’s fun, sparkly and aspirational persona with new and familiar customers," Matthew Showering, Brothers Managing Director.
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