Electra Gruppen, a Sweden-based consumer electronic products and services provider, completed the merger with Elon Group, a voluntary specialist retail chain for home products with representation in Sweden, Norway, Denmark, Finland and Iceland, in a $69m. "Electra's collaboration with Elon since 2019 regarding retail chain branding has turned out very well. A merger of both companies will generate an even stronger market position. Both companies aim to grow in the Nordic region, to operate leading retail chains and generate growth by offering attractive products and logistics services. The joint forces will enhance our ability to achieve our goals," Anneli Sjöstedt, Electra President and CEO.