TA Associates and Insight Partners-backed PDI completed the acquisition of Koupon.

TA Associates and Insight Partners-backed PDI, a provider of enterprise management software, completed the acquisition of Koupon, a digital media management company. Financial terms were not disclosed. “Koupon has built an incredible reputation within the convenience industry, bringing incremental value to both retailers and brands. Now, with PDI, we can further accelerate the growth of the industry, driving sales and unmatched insights for the convenience retail industry and the brands that serve it," Brad Van Otterloo, Koupon CEO.