Criteo to acquire IPONWEB for $380m.

Criteo, a global technology company that provides commerce media platform, agreed to acquire IPONWEB, an AdTech company with media trading capabilities, for $380m. "Joining forces with IPONWEB turbocharges the execution of Criteo's Commerce Media Platform strategy. This is a defining moment in Criteo's transformation to drive sustainable growth and revenue diversification, creating value for all stakeholders from day one. Criteo's customers would benefit from enhanced full-funnel capabilities with even more flexible self-service tools, while continuing to leverage Criteo's unique commerce data for targeting, measurement and superior outcomes," Megan Clarken, Criteo CEO.