Perfect Day, a food technology startup company based in Berkeley, California, agreed to acquire Coolhaus, an ice cream brand. Financial terms were not disclosed. "We created Coolhaus to make better products for everybody. Our ability to lead with purpose and move the dial for consumers becomes even stronger by joining The Urgent Company. For us, this is about the long game. The integration of Perfect Day protein into our line of beloved dairy ice cream and novelties is going to elevate our product into the next generation of foods making a difference for our families and our planet," Natasha Case, Coolhaus Founder.