GN Hearing, a provider of intelligent audio solutions, agreed to acquire a 91% stake in Lively, an online hearing care and digital marketing platform, for $89m. “Today, only one in five people who could benefit from hearing improvement wears hearing aids. Hearing health is being elevated on the overall healthcare agenda. Lively and GN Hearing joining forces will combined with our network of hearing care professionals be an important part of bringing hearing health to a new level," Gitte Aabo, GN Hearing CEO.