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New Deal


Announced

capiton-backed Euro Vital Pharma Group to merge with Vitafy Brands.

Financials

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Transaction Value-
Consideration TypeCash
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health D2C online platform

Domestic

Private Equity

Germany

Friendly

Food Retailers and Wholesalers

Single Bidder

Pending

Majority

Private

Merger

Acquisition

Synopsis

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capiton-backed Euro Vital Pharma Group, a pharmaceutical company, agreed to merge with Vitafy Brands, a consumer health D2C online platform. Financial terms are not disclosed. “By joining forces, we can offer a unique 360° approach with extensive online and offline capabilities, supported by our own manufacturing footprint which will give us a competitive edge,” Christian Böhm, Vitafy Brands Co-CEO and Stephan-Maria Weber, EVP CEO.

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