Announced
Financials
Sources
Tags
health D2C online platform
Domestic
Private Equity
Germany
Friendly
Food Retailers and Wholesalers
Single Bidder
Pending
Majority
Private
Merger
Acquisition
Synopsis
capiton-backed Euro Vital Pharma Group, a pharmaceutical company, agreed to merge with Vitafy Brands, a consumer health D2C online platform. Financial terms are not disclosed. “By joining forces, we can offer a unique 360° approach with extensive online and offline capabilities, supported by our own manufacturing footprint which will give us a competitive edge,” Christian Böhm, Vitafy Brands Co-CEO and Stephan-Maria Weber, EVP CEO.
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