Alteri Investors completed the acquisition of a 50% stake in Missguided.

Alteri Investors, a private equity firm, completed the acquisition of a 50% stake in Missguided, an online fashion brand. Financial terms were not disclosed. “Missguided is a much-loved brand with an entrepreneurial spirit which has seen it stay exciting and relevant over more than a decade and build a meaningful share of competitive markets in the UK, the US and beyond. Alteri’s success in this process is testament to the breadth of our operational transformation capabilities and our retail sector expertise. As a digital pure-play retailer, Missguided is exposed to core markets enjoying strong double-digit growth, and the brand is very well-placed to capture the opportunity that these positive market dynamics present. We are looking forward to working with Nitin and the management team to help the business achieve its considerable potential,” Gavin George, Alteri Investors Founder and CEO.