Smartly completed the acquisition of Ad-Lib.io.

Smartly, a social advertising SaaS platform, completed the acquisition of Ad-Lib.io, a creative optimization platform. Financial terms were not disclosed. With the acquisition, Smartly’s SaaS solution for social advertising will now be augmented by Ad-Lib.io’s enterprise suite of creative tools for YouTube, DV360 and Google Ads campaigns. “With brand marketers and agencies increasingly uniting their social and programmatic teams into integrated digital creative and media investment teams, this is a natural next step for both companies,” Oli Marlow-Thomas, Ad-Lib.io Founder and President.