Publicis Groupe, a French multinational advertising and public relations company, completed the acquisition of Tremend, a company offering complex software engineering and consultancy services. Financial terms were not disclosed. “In a context of growing demand for digital business transformation, Publicis Groupe is scaling its expertise in Europe to better serve its clients and help them win in commerce. The addition of Tremend will expand Publicis Sapient’s agile engineering capabilities and diversify its geographic footprint. After the innovative joint venture launched with SCB in December in South East Asia, this is a new step in the international expansion of Publicis Sapient,” Arthur Sadoun, Publicis Groupe Chairman and CEO.