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New Deal


Announced

Breakthru Beverage Group to acquire Major Brands.

Synopsis

Breakthru Beverage Group, an alcohol wholesaler in the United States, agreed to acquire Major Brands, the largest Missouri-based and operated distributor of premium wine, spirits, beer and non-alcoholic beverages. Financial terms were not disclosed. "Major Brands always has been about its people and the relationships we have built with our customers, suppliers and the communities we have served. We have aggressively defended the responsibilities with which the state has entrusted us. Breakthru's acquisition of Major Brands now gives one of Missouri's largest wholesale premium beverage alcohol distributors the added resources and capabilities of Breakthru's outstanding team. It will strengthen our position in the industry, while maintaining our values and commitment to community and culture," Sue McCollum, Major Brands CEO.

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