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New Deal


Announced

Completed

Twitter completed the investment in Aleph Group.

Financials

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Transaction Value-
Consideration TypeCash
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Capital Bid For-
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EV/EBITDA-
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Friendly

Minority

Single Bidder

Completed

Domestic

Media Agencies

digital advertising

United States

Private

Acquisition

Synopsis

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Twitter, American microblogging and social networking service, completed the investment in Aleph Group, a global enabler of digital advertising. Financial terms were not disclosed. "Aleph has been a valuable and strategic partner to Twitter for many years. With a diverse set of capabilities, Aleph has supported our business globally, both as a sales and technology partner. This investment is a natural evolution in our relationship with Aleph," Sarah Personette, Twitter Chief Customer Officer.

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