Genstar Capital-backed Association Member Benefits Advisors, a membership and marketing insurance agency, agreed to acquire Associations business from Mercer, a provider of investment advisory services. Financial terms were not disclosed. "This planned agreement represents another key milestone for AMBA – further enhancing our geographic footprint and ability to serve associations and clients across the US. By attracting high-quality organizations like Mercer, AMBA over the last five years has grown to become the partner-of-choice in the affinity marketing space. We successfully led and completed five previous acquisitions, each with their own unique story but one that is focused on creating value for all stakeholders," Steve Cardinal, AMBA CEO.