Announced
Completed
Synopsis
Phenix Group, an outdoor media company, completed the acquisition of Smartmedia, a digital and printing display company. Financial terms were not disclosed. "We are very pleased to announce the success of this operation – the largest since the group’s creation. Motivated by strategic considerations, this merger will allow the group to pursue growth opportunities in the high-potential outdoor advertising market, where we are one of the French leaders, while undertaking our investments in technology and the web. We are delighted to welcome the Smartmedia-Naja teams to Phenix," Sebastien Romelot, Phenix Groupe Founder and CEO.
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