Blossom Capital, a private equity firm, led a €14m Series A round in Superchat, a messaging services provider, with participation from 468 Capital. “Customer service and reputation can make or break a business yet they’re notoriously difficult to get right. Especially for small and medium-sized firms who are only just dipping their toes in the world of digital. This is because today’s customers want and expect to be able to contact businesses wherever, and whenever suits them. Some want to email, others prefer text, many rely on social media or web chats to connect directly. This can prove to be a logistical nightmare for the companies, and results in poor experiences for the customers. No-one wins within the current status quo, but with Superchat, everyone does," Yilmaz Köknar, Superchat Founder.