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New Deal


Announced

Salesfloor to acquire Automat.

Synopsis

Salesfloor, a developer of a SaaS-based mobile clienteling and virtual selling platform, agreed to acquire Automat, a developer of a chatbot technology. Financial terms were not disclosed. "Our customers have been asking us to add live human features to our retail sales automation platform for a while now. The typical way the industry thinks about this is to connect a customer service live chat team to a conversational AI or chatbot system. However, in speaking with retailers, we realized that they were not trying to automate their customer service so much as they needed help scaling their live store associate teams, many of whom have been disrupted throughout the pandemic with store closures," Andy Mauro, Automat CEO.

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