Apis Partners, a private equity firm, led a $50m Series C round in Giift, a loyalty platform. "At Giift, we believe that a comprehensive loyalty program is a critical asset for companies in all industries and of all sizes. This investment by Apis Growth Fund II will dramatically help accelerate Giift’s growth in the coming years as we become the global standard of the loyalty and rewards industry. Our partnership with Apis will enable us to enhance our platform through innovation, deliver premium value to our clients, and grow our team around the world," Laurent Xatart, Giift CEO and Co-Founder.