Mayfair Equity Partners, a private equity firm in London, England, agreed to invest $120m in LoopMe, a brand-focused mobile advertising platform. "LoopMe has experienced phenomenal growth over the past ten years, particularly in the US, within the mobile video app ecosystem and now in CTV. As a leading data and privacy-compliant software platform delivering exceptional performance without the need for personal identifying data, LoopMe is poised for continued success given ongoing market developments with regards to data regulation and usage. We are excited to welcome the support of Mayfair Equity Partners as we expand into new geographies and add new product offerings around data and measurement," Stephen Upstone, LoopMe CEO and Founder.