Mars to acquire Nom Nom.

Mars, a consumer products giant, agreed to acquire Nom Nom, a direct-to-consumer pet-food brand. Financial terms were not disclosed. “Nom Nom is a science-forward technology company improving the lives of pets through fresh food for cats and dogs. We are confident that this acquisition will bring synergies to keep supporting their success in the fresh category while complementing our existing portfolio,” Grant F. Reid, Mars CEO.