Medallia, a firm that provides software as a services, agreed to acquire Thunderhead, an enterprise technology provider, from Ledmore Capital, a private equity firm. Financial terms were not disclosed. “We continue to blaze the innovation trail for the customer experience world. This latest acquisition is targeted at the needs of the most pioneering enterprise companies who are looking for new ways to make customers feel known, no matter where they are interacting. The combination of Medallia Experience Cloud and Thunderhead’s open technology for real-time interaction delivers feedback-driven personalization on a massive scale. Thunderhead’s journey orchestration capability ensures every enterprise can make the most of feedback data to shape their product and service offerings, customer journeys, and experiences," Leslie Stretch, Medallia CEO.