Mensa Brands completed the acquisition of a majority stake in TrustBasket.

Mensa Brands, an e-commerce roll-up start-up, completed the acquisition of a majority stake in TrustBasket, an online garden store. Financial terms were not disclosed. "As a unique, consumer-centric brand, TrustBasket is an exciting new addition to our digital-first portfolio of brands and marks our first investment in the home gardening space. We believe this partnership has immense potential – together we will cater to the end-to-end needs of new-age gardeners to help them experience the joy of gardening. We have charted out a 5-year strategic plan for the brand and with our expertise in building digital first brands, I am confident that TrustBasket will be a household name, known for its strong community and customer experience," Ananth Narayanan, Mensa Brands Founder and CEO.