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Announced

Completed

Mensa Brands completed the acquisition of a majority stake in TrustBasket.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Sources

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Tags

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Domestic

Household Appliance

India

garden care

Acquisition

Private

Completed

garden equipment

Majority

Single Bidder

Friendly

Synopsis

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Mensa Brands, an e-commerce roll-up start-up, completed the acquisition of a majority stake in TrustBasket, an online garden store. Financial terms were not disclosed. "As a unique, consumer-centric brand, TrustBasket is an exciting new addition to our digital-first portfolio of brands and marks our first investment in the home gardening space. We believe this partnership has immense potential – together we will cater to the end-to-end needs of new-age gardeners to help them experience the joy of gardening. We have charted out a 5-year strategic plan for the brand and with our expertise in building digital first brands, I am confident that TrustBasket will be a household name, known for its strong community and customer experience," Ananth Narayanan, Mensa Brands Founder and CEO.

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